Branding Without the BS: Ego, Authenticity, and the Courage to Keep Showing Up

with Danielle K Lambert (@danielle.k.lambert)

What if branding wasn’t about being loud, but about being real? In this episode, I sit down with Danielle K Lambert, founder of The Snout Group and veterinary branding queen of no BS, for a straight-up conversation about what it actually takes to build a brand, a voice, and a leadership presence that matters. This isn’t a fluff piece about colors and logos. We’re talking about:

• The difference between confidence and ego in leadership

• Why people-pleasing waters down your message—and your mission

• How to build a brand that walks the talk (not just lipstick on a pig)

• What to do when it feels like no one’s watching—but you’re still showing up

• The myth of overnight success and the power of consistency

and Personal lessons we’ve learned the hard way about visibility, boundaries, and staying true to yourself Whether you’re leading a hospital, growing a platform, or figuring out how to be seen without losing yourself, this conversation is packed with honesty, clarity, and permission to do it differently. 🎧 Subscribe to Leading Veterinary Teams On Air for real talk, tactical tools, and the kind of leadership convos you won’t find in a management textbook.